Liquitex Gouache Acrylic +

Package

Packaging design for acrylic paints characterized by an even, opaque, matted finish.
The paint dripping from the Liquitex logo expresses the characteristics of the paint. We set up a system to change the shape of the drip according to the numerical value indicating the lightness (value) of the colors. We aimed to create a dynamic packaging design that fits well with creative activities.

Client

Bonny ColArt Co., Ltd.

Art director

Irobe Yoshiaki

Designer

Irobe Yoshiaki,Kinoshita Maaya

Photographer

Okaniwa Riko

Producer

Hayasaka Yasuo

2018

*:Non-NDC staff