LEXUS LC Catalog

Catalog/Editing

The Lexus catalog was renovated in line with the policy of strengthening the brand. The composition and expressions were selected to promote the “exciting experiences” and “exciting construction” that are the original hallmarks of Lexus, aiming to produce feelings of resonance and yearning for the brand. The photos emphasize reality, and were shot on the west coast of the United States, where the products were developed. The lifestyles that LC delivers were expressed with framing that leaves room for the viewer’s imagination.

Client

TOYOTA MOTOR CORPORATION

Art Director

Uchida Ayumu

Designer

Uchida Ayumu

Copywriter

Kodama Shinji

Photographer

Michael Schnabel, Hosokawa Rui, Matsumoto Takumi

Image Editor

Irie Yoshihiro, Aisaka Yoshitake, Suzuki Hiroyuki

Producer

Tanuma Takayuki

2017

*:Non-NDC staff