Kusamura Books VI

VI/Experience

We worked on the VI signage system for the casual brand Kusamura Books by Tsutaya Books.
By using worn-out textures, cardboard, and craft paper, and keeping the DNA of Tsutaya Books with the use of a Ming-cho typeface, we created a Kusamura full of life while giving it a younger and rougher feel.

Client

Culture Convenience Club Co., Ltd.

Art Director

Hara Kenya

Designer

Sasa Haruko,Mano Natsumi

Photographer

Nakatogawa Shimei

Producer

Nabeta Yoshifumi

2017