KITTE

VI/Experience

The VI of the KITTE commercial facility that was created by renovating the old Tokyo Post Office is characterized by an approach that is different from previous VI concepts. Unlike conventional VI which is used as a single unit, with different sizes of the unit used to create variations, the rectangular pattern of KITTE can be expanded to any size. It functions as a large base which can be used to accommodate shop tools and a diverse range of conditions.
https://www.ndc.co.jp/works/kitte/

Client

Japan Post Co., Ltd.

Creative Director

Hara Kenya

Art Director

Misawa Haruka

Designer

Misawa Haruka

Copywriter

Wada Hideyo, Akiyama Tomokazu

Photographer

Hosokawa Rui

Producer

Soga Sayaka

Agency

Asatsu-DK Inc.

2013