GINZA KABUKIZA

VI/Experience

This is the VI system for the Kabukiza that was renovated in 2013. It incorporates the pop-culture atmosphere of kabuki into a clean, simple styling that creates a natural fusion of traditions and futurism. The styling of “ZA” in GINZA and KABUKIZA uses typography with stylistic resonance and is finished in a typically Ginza art deco style. The symbol mark which uses a drastically abstract representation of the building proclaims a kind of strength like a kabuki performance.

Client

Shochiku Co., Ltd.

Art Director

Hara Kenya

Designer

Hara Kenya, Ohashi Kanako, Okazaki Yuka

Copywriter

Isome Ken, Kawahara Ayako

2013