ISETAN JAPAN SENSES 2015

Catalog/Editing

The “ISETAN JAPAN SENSES” campaign takes a renewed look at the technologies and aesthetics of Japan, promoting them both in Japan and overseas with a sense that is clearly Isetan. The tabloid version has been published biannually since 2011, and each issue covers a different Japanese motif such as ukiyo-e prints or manga by transforming them into stylish fashion photos for a dynamic presentation of the New Japan.

Client

Isetan Mitsukoshi Holdings Ltd.

Creative Director

Maruo Ichiro

Art Director

Iwabuchi Sachiko

Designer

Iwabuchi Sachiko

Copywriter

Akaboshi Kaori, Takahisa Mari

Photographer

Yoshida Hideki (models), Maruyama Sayaka (models), Sugimoto Hiroyuki (goods)

Producer

Watanabe Ryobu

2011

*:Non-NDC staff