"JAPAN SENSES" 2017 Spring Movie

Movie

The “JAPAN SENSES” campaign of the Isetan Mitsukoshi Group aims to communicate the best of Japan to customers in Japan and around the world. For spring 2017, we created a movie that communicates the global perspective of the campaign based on a cherry blossom motif. With the cooperation of Noh drama performer and modern music artist Ryoko Aoki, we created an expression of the beauty of cherry blossoms and the aesthetic sense of Japan based on the Noh play “Yoshino Tennin” and its impressive portrayal of cherry blossoms.

Client

Isetan Mitsukoshi Holdings Ltd.

Creative Director

Maruo Ichiro

Art Director

Iwabuchi Sachiko

Copywriter

Tamaru Isao, Arai chihiro, Hara Mariko

Photographer

HIRO KIMURA

Hair

KUNIO KOHZAKIA

Make

EBARA

Stylist

Shohei Kashima

Artist

Aoki Ryoko

Music

Koide Noriko

Producer

Watanabe Ryobu

2017

*:Non-NDC staff