ISETAN DOOR

VI/Experience

For Isetan Co., Ltd.’s e-commerce subscription box service, we created the product name, logo, delivery box, and statement. To create the logo, we likened the two Os in the word DOOR to the discerning eyes of a department store buyer, producing a relatable image.The boxes used for delivery also display the “eyes” in different facial expressions, giving a feeling of playfulness in simple setting that blends into daily life.

Client

Isetan Mitsukoshi Holdings Ltd.

Creative Director

Fujiwara Nao

Art Direcor

Shimazu Yumi

Designer

Shimazu Yumi,Watanabe Kei

Copywriter

Maruyama Rui

Producer

Watanabe Ryobu

2018