"Being sensitive to the times Isetan’s advertising strategy
"
1959~




In the late 1970’s, the period of high-growth and materialistic wealth transformed into an era in which diverse lifestyles became accepted means of meeting the basic needs of food, clothing and shelter. By vividly depicting a story that emerges from goods rather than merely promoting the goods themselves, the Isetan department store graphically portrayed its unique affinity with the times.
Client | Isetan |
---|---|
Art Director | Toda Masahisa |
Designer | Saito Makoto, Suzuki Mamoru |
Illustrator | Takino Haruo |
Copywriter | Arita Zenzou |
Producer | Ota Tetsutaro |
1977