Isetan Mitsukoshi Holdings Christmas 2017 Campaign Shopping Bags

Advertising

Christmas campaign advertising and decorating tools. The central role for the 2017 campaign features the #oruorubag shopping bags, whose shapes change depending on how they are folded.
With designs by VLISCO, a veteran Dutch maker of African textiles, the bags were used for advertisements and decorations.
Collaborative works with the photographer Hassan Hajjaj, who has roots in Africa, and the making-of were also exhibited.

Client

Isetan Mitsukoshi Holdings Ltd.

Art Director / Designer

Iwabuchi Sachiko,Yanai Sato

Copywriter

Okawa Takashi,Akaboshi Kaori

Photographer

Hassan Hajjaj,Nakatogawa Shimei

Project Manager

Nakashima Tomohiko

Producer

Watanabe Ryobu,Yokokawa Yuki

CSV

Maruo Ichiro

Special Thanks

VLISCO、Mitani Jun

2017

*:Non-NDC staff