Isetan Mitsukoshi Holdings Christmas 2017 Campaign Website

Web/App

A Christmas campaign website unveiled around the theme of “MAKE it HAPPY!”
In 2017, the #oruorubag shopping bags, whose shapes change depending on how they are folded, made an appearance clad in bold African textiles.
We presented the fun of folding in a variety of ways, also introducing work by photographers with roots in Africa and special folding bags designed by university professors.

Client

Isetan Mitsukoshi Holdings Ltd.

Art Director / Designer

Iwabuchi Sachiko,Yanai Sato

Copywriter

Okawa Takashi,Akaboshi Kaori

Web Designer

Shimura Tetsuro

Web Developer

Shimura Tetsuro,Goto Takehito

Project Manager

Nakashima Tomohiko,Misu Kiriko

Music

GarageYokotaBand(Movie Music)

Photographer

Nakatogawa Shimei,Hassan Hajjaj

Producer

Watanabe Ryobu,Yokokawa Yuki

Special Thanks

VLISCO、Mitani Jun

2017

*:Non-NDC staff