Isetan Mitsukoshi Holdings Christmas 2017 Campaign Movie

Movie

  • Isetan Mitsukoshi Holdings Christmas 2017 Campaign Movie0枚目

A Christmas campaign movie featuring the #oruorubag shopping bags, whose shapes change depending on how they are folded, reminiscent of origami.
In order to convey the joy of folding the bags, the processes of the four bags changing shapes were presented graphically together at a good tempo with music made with hand-made African instruments.
The movie was exhibited not only on a special website and on Instagram but also at stores.

Client

Isetan Mitsukoshi Holdings Ltd.

Art Director / Designer

Iwabuchi Sachiko,Yanai Sato

Project Manager / Editor

Nakashima Tomohiko,Misu Kiriko

Music

GarageYokotaBand(Movie Music)

Photographer

Nakatogawa Shimei

Special Thanks

VLISCO

2017

*:Non-NDC staff