Special select Hakutsuru Junmai Ginjo saké, made with underground water fromthe Rokko

Package

This package was designed for Hakutsuru Sake Brewing – a saké brewer with a history of more than 250 years – for use by the 7&i Group.
Aiming for a fresh and light impression, the conveniently sized 250 mL bottle was given a plump, friendly shape, with a cap seal like a bottle of wine, and features typography in a bold stripe pattern.

Client

Hakutsuru Sake Brewing Co., Ltd.

Art Director

Irobe Yoshiaki

Designer

Irobe Yoshiaki, Honma Hirofumi

Copywriter

Ueno Akira

Photographer

Nakatogawa Shimei

Producer

Hayasaka Yasuo

2014