Super special select Hakutsuru Tenku, Fukuro-tsuri, and Yamada-Nishiki & Hakutsuru-Nishiki junmai daiginjo saké

Package

This project created the package design for these Hakutsuru flagship products. The bottle shape was created in the image of a standing crane, and the bottle colors represent the two varieties of brewer’s rice. With labels that make extensive use of watermarks and other fine expressions, a thread-bound pamphlet telling the saké brewing story, and a thick cardboard outer box, the physical expressions were carefully organized to produce a sophisticated, high-grade feel suitable for a high-price product.

Client

Hakutsuru Sake Brewing Co., Ltd.

Art Director

Irobe Yoshiaki

Designer

Irobe Yoshiaki, Uematsu Akiko, Honma Hirofumi

Copywriter

Ueno Akira

Photographer

Sakano Takaya

Producer

Hayasaka Yasuo

2015

*:Non-NDC staff