Japanese Government Public Relations newspaper ad series

1959〜

  • Japanese Government Public Relations newspaper ad series0枚目

As Japan was rocked by pollution scandals and an oil shock that marked the end of the period of high-growth in the late 1970’s,
there was a change in focus from quantity to quality, and from affluent lifestyles to shrewd living. 
NDC produced many unconventional public announcements highlighting issues facing Japan.

Client

Japanese Government Public Relations (Ministry of Agriculture and Forestry)

Creative Director

Nagai Kazumasa

Art Director

Matsuda Hideyo

Designer

Matsuda Hideyo, Sasaki Yutaka

Copywriter

Nihei Fumio

Photographer

Takagi Matsuhisda

1978