Chuo City Tourism Association “JAPAN FIRSTS SOUVENIR”

Graphics

This wrapping cloth was produced as part of a project that aimed to take a fresh look at and promote the attractions of Chuo City in Tokyo. This area has been at the center of Japan since the Edo Period, and is home to much culture that was the first of its kind in the country. These cultural firsts are represented here with a pattern of pop icons that are familiar to youth and foreign visitors and can be understood as a kind of “modern Edo spirit”.

Client

Tokyo Chuo City Tourism Association

Art Director

Arai Yasuhide

Designer

Arai Yasuhide

Copywriter

Hasumi Ryo

Producer

Muto Noriko

2014