New Model ESTIMA / ESTIMA HYBRID Catalog

Catalog/Editing

Aiming for the individualist types with a good sense of value and ages in their 30s and 40s who are the target market for the new model ESTIMA and ESTIMA HYBRID, we used photos in the image of an overseas lifestyle magazine and essay-style text to create expressions with a refined, high class feel. One of the catalog visuals was done in a tie-up with a women’s magazine.

Client

Toyota Motor Corporation

Art Director

Fujiwara Hideyasu

Designer

Fujiwara Hideyasu

Copywriter

Sawai Keiichi, Muto Hiroaki

Photographer

Suda Toshiharu, Endo Tadashi, Katano Motoaki, Yanagi Shinobu

Producer

Oyama Hideo

Image Editor

Aisaka Yoshitake, Fukaya Sei, Suzuki Takashi, Tanaka Hideo, Suzuki Hiroyuki, Takahashi Shuichi

2016