Asahi Dry Zero

Package

  • Asahi Dry Zero0枚目

This package was produced for the non-alcohol beer-taste soft drink representing Asahi Beer. The color which would most highlight the product was thought to be silver – which would immediately connect the product in people’s minds with the “dry taste” that is the chief characteristic of the brand, and three slightly differing shades of silver were used. The result is an original brand color woven from differing degrees of brightness.

Client

Asahi Breweries, Ltd.

Art Director

Kurusu Takeo

Designer

Kurusu Takeo

Producer

Akami Yu

2014