docomo rakuraku smartphone 3

Products

The “rakuraku smartphone 3″ is an attractive and easy-to-use mobile phone. In addition to simple and convenient operability, it also features a design that coordinates the outer casing and UI. By avoiding the use of numerous colors, the UI is simple and easy to understand. The larger buttons and the higher than usual contrast of the text and icons ensure clear visibility.

Client

NTTdocomo

Creative Director

Hara Kenya

Designer

Hara Kenya, Saito Hiroyuki, Kawanami Hiroaki, Takeo Taichiro

2013