C-HR Catalog

Catalog/Editing

This catalog for the C-HR global strategic SUV from Toyota aimed to present real-world photographs and copy that can resonate with modern consumers, and was created utilizing the world view of Instagram. The scenery is from Germany and the car was shot in a studio. So we created 3D CG from 360° photographs of local scenes and used it to present the car in order to avoid any unnatural feel when the two were combined.

Client

Toyota Motor Corporation

Art Director

Yamamoto Tomoko

Designers

Yamamoto Tomoko, Iwamoto Daisuke

Copywriter

Korekata Norimitsu

Photographers

Yanagi Shinobu, Okaniwa Riko, Morisaki Kenichi

Image Editor

Irie Yoshihiro

Producer

Yokokawa Yuki

2016

*:Non-NDC staff