Choeikan

Web/App

NDC produced the new VI and website for the renovation of Choeikan – a hot spring hotel located at Oshuku Hot Spring in Iwate Prefecture. The VI uses a mark based on the character “Cho” (long) from Choeikan that delivers an honest and direct impression. The website is composed only of minimalist text, margins, and photographs to highlight this impression, and reinforces the effects that guide the user from the introduction pages to the “Room Availability and Reservations” screen to boost reservations.
Choeikan

Client

Choeikan

Art Director

Irobe Yoshiaki

Designer

Irobe Yoshiaki

Photographer

Sakano Takaya

Web Designer

Sawada Koji

Developer

Yokota Yasuto

Producer

Suzuki Tatsuki

2015

*:Non-NDC staff