CAFÉLATORY

Package

This is a new product package for a premium line of stick coffee.
By utilizing the world view of chocolate as the theme, it presents the rich feel and elegance of a latté.
The key visuals were designed to present the product clearly, with the sizzle of a direct overhead perspective that suggests the expansiveness of the flavor.

Client

Ajinomoto General Foods,Inc.

Creative Director

Hara Kenya

Art Director

Hara Kenya

Designer

Uehara Yumi

Photographer

Sekiguchi Takashi

2016

*:Non-NDC staff