TOKYO BIG SIGHT

VI/Experience

NDC produced the VI system for the largest convention facility in Japan. The logo mark is based on the theme of “a large open space” that is ready to accept persons from all over the world. It is unique for the way that it can be reoriented vertically or horizontally according to the tool where it is used. It can be flexibly transformed for use on signs, business cards, envelopes, tote bags, and other materials, while retaining its message of completely original architecture and international class.

Client

Tokyo Big Sight Inc.

Art Director

Misawa Haruka

Designer

Misawa Haruka, Yoshizawa Azusa

Copywriter

Suzuki Nobuhiko

Photographer

Kitamura Keisuke

Producer

Hayasaka Yasuo

2016

*:Non-NDC staff