AGF “Maxim”

1959〜

  • AGF “Maxim”0枚目

NDC handled the total branding for AGF’s premium coffee MAXIM. 
The design incorporates the Japanese preference at the time for the “café” of European culture.
The packaging was changed to give an impression of elegance so that it fits in with a modern, sophisticated kitchen.

Client

Ajinomoto General Foods

Art Director

Hara Kenya

Designer

Hara Kenya, Hara Design Institute

Producer

Ikegami Tsukasa, Morizaki Nobuya

1999