4&2

VI/Experience

This VI system was produced for the “4&2″ pet care facility operated by Odakyu Electric Railway. The logo and emblem express the bond between human and animal using symbols that resemble ancient inscriptions of Chinese characters on bones and shells. These are used on pamphlets, packages, signs, and other items, and also appear on original dog-walking maps and dog clean-up bags.
The paper shopping bags are an item which creates a point of contact with the community, and were designed with attention to the products, shop, and city.

Client

4&2 (Odakyu Electric Railway Co., Ltd.)

Art Director

Daikoku Daigo

Designer

Daikoku Daigo, Sano Mayumi

Copywriter

Kawahara Ryoko

Illustrator

Koike Fumi

Producer

Suzuki Tatsuki

Agency

Odakyu Agency Inc.

2015

*:Non-NDC staff