4&2

Advertising

This poster announced the opening of “4&2″, a pet care facility that was a new project of Odakyu Electric Railway. NDC produced the project naming and logo based on the image of an animal and person walking together as friends, and created emblems that describe the facilities and services using symbols that resemble ancient inscriptions of Chinese characters on bones and shells. The gentle illustrations tell the story of the bonds between a person and pet.

Client

4&2 (Odakyu Electric Railway Co., Ltd.)

Art Director

Daikoku Daigo

Designer

Daikoku Daigo, Sano Mayumi

Copywriter

Kawahara Ryoko

Illustrator

Koike Fumi

Producer

Suzuki Tatsuki

Agency

Odakyu Agency Inc.

2015

*:Non-NDC staff