“Hokkaido Kiyosato” potato shochu liquor

Tourism/Social

NDC conducted the first redesign in 40 years for Japan’s first potato shochu liquor that is produced in Kiyosato Town, Hokkaido. Based on interactions with the town residents over a period of two years, the copy “World, Hokkaido, Kiyosato” and a logo symbolizing nature, agriculture, and people were developed, and contributed to the fostering of pride in the local community. This project received the Bronze Award in the Design Package category at the 42nd One Show Design Awards.

Client

Kiyosato Shochu Office

Art Director

Daikoku Daigo, Tentaku Masashi, Takada Yui

Designer

Daikoku Daigo, Tentaku Masashi, Takada Yui

Copywriter

Korekata Norimitsu

Photographer

Sakano Takaya

Producer

Suzuki Terutaka

2014

*:Non-NDC staff