Notices
2016.06.08
Production of the Package for Hakkaisan Kowakura Shikomi Junmai Daiginjo Saké
NDC produced the package for Hakkaisan Kowakura Shikomi junmai daiginjo saké, which was created at the New Kowakura brewery that was constructed in order to achieve the perfection of Hakkaisan quality.
NDC produced the package for Hakkaisan Kowakura Shikomi junmai daiginjo saké, which was created at the New Kowakura brewery that was constructed in order to achieve the perfection of Hakkaisan quality.
Hakkaisan is one of the top saké brands of Niigata Prefecture. Hakkaisan Kowakura Shikomi junmai daiginjo saké is the first saké to be created by the New Kowakura brewery that was constructed in order to achieve the perfection of Hakkaisan quality, and Nippon Design Center produced the package design for this product. With “Hakkaisan” calligraphy by Ishikawa Kyuyo, multiple seals with words in the spirit of Hakkaisan, and a paper seal expressing the dedication to each and every bottle, the package is a bold expression of the spirit of Japanese saké. Beginning in April, we also launched a series of ads in Kingdom of Wings aimed at bringing this saké to dinner tables around the world.
Package
Art director Hara Kenya
Designers Hara Kenya, Ohashi Kanako
Magazine ad
Art director Hara Kenya
Designers Hara Kenya, Morisada Nozomi
Copywriter Nagase Kyoko
Photographer Sekiguchi Takashi*
*: Non-NDC staff
