Notices
2015.05.21
Production of Tsutaya Electrics logo mark and signage
NDC produced the logo mark and signage for Tsutaya Electrics, a home appliance and electronics store that offers new lifestyle ideas and is very different from conventional electronics stores.
NDC produced the logo mark and signage for Tsutaya Electrics, a home appliance and electronics store that offers new lifestyle ideas and is very different from conventional electronics stores.
Tsutaya Electrics is a completely new type of store for appliances and home electronics where visitors can enjoy shopping for PCs, televisions, and kitchen appliances in a more comfortable space. It opened this May in Futakotamagawa. NDC produced the Tsutaya Electrics VI, signage plan, packages, communications tools, and other items. The designs maintain the relaxed atmosphere of Tsutaya Shoten bookstores, while also embodying the Tsutaya approach of proposing new ideas for the use of electronics.
The main line of movement in the shop is called “Book Street”, and alongside it are multipurpose sales areas for appliances, electronics, and miscellaneous goods. Visitors can read a book and enjoy a cup of coffee while at the same time also shopping for electronics.
Art Director Hara Kenya
Designer Hara Kenya, Matsuno Kaoru, Kawanami Hiroaki, Sasaki Naoko
