Jan. 2017

I want to know the true form of words. I want to know the true form of words. I want to know the true form of words.

Hara Mariko/Copywriter, No. 4 Production Studio

Even when we hear the same word, what we imagine is slightly different. This is what makes me want to learn more.

Hara Mariko

Copywriter, No. 4 Production Division

Hara Mariko was born in 1987. After graduating with a degree in oil painting from the Department of Painting in the Faculty of Fine Arts at Tokyo University of the Arts, she completed a degree in Music Culture from the Graduate School of Music at the same university. Her interest in words and letters led her to work in copywriting and design, and she joined Nippon Design Center in 2013. Since that time, she has been a member of the No. 4 Production Division and has been involved primarily with copywriting, including campaigns and catalogs for Isetan Mitsukoshi. One of her recent interests is haiku. She received an Honorable Mention Award at the 81st Mainichi Advertising Awards.

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Hello, I am copywriter Hara Mariko. Even though I am a copywriter, I do not want to limit myself to just working with words. I also want to think about planning events, and be involved in video work. I am interested in many different fields, and want to keep challenging myself in new areas. However without specialization, my work will always be far from perfect, so first of all I want to achieve a mastery of words.

Much of the work I have done is for Mitsukoshi Isetan. The food, fashion, and other catalogs that are handed out in the store are one example. Recently I was responsible for the poster, leaflet, and website for the JAPAN SENSES campaign. It may seem only natural, but what is important to me is not only the catch copy, but also to create satisfying words for every part down to the small product explanations.

Words are something that everyone uses regularly, and are something available to anyone. However when one tries to write good copy, for example, one finds that it is not so easy. Even though they are within everyone’s grasp, there is also a deep profoundness or difficulty to them. Even when we hear the same word, each of us pictures something that is slightly different. This inability to grasp the true form of something is fascinating, and it motivates me to learn more.

Recently one of my interests is haiku. When I suddenly come upon an inspiration for a poem, I make notes of all the words that come to mind, and then later polish them and combine them with other words to create a poem. Because a haiku poem has a limited number of syllables, the goal is to create an image that is as powerful or as large as possible within that limit. In the same way as copywriting, changing a single auxiliary particle can make a haiku better or completely ruin it. That is part of what makes it interesting. Little by little, I feel like I am getting closer to the true nature of what makes words interesting. I am not sure, but maybe.

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