lazy331,/hara/detail/muji-a/1/1.jpg

無印良品 企業広告 MUJI corporate advertising

1980年、当時の流通業界を牽引してきた堤清二とデザイナーの田中一光による思想の交感から誕生した無印良品。「簡素は時に豪華を凌駕する」という創業当初の考えを携えながら、現在ではスプーン1本から家まで、暮らし全般を支える受容力の大きな存在へ移行しつつある。2001年より原研哉がアートディレクションを担当。広告キャンペーンをはじめとしたコミュニケーションのデザインのほか、総合的なヴィジョンづくりのお手伝いもしている。

ポスター「自然、当然、 無印。」2014 Poster, 2014 "Natsure, Naturally, MUJI."

lazy330,/hara/detail/muji-a/2/1.jpg,/hara/detail/muji-a/2/2.jpg

ムービー「自然、当然、 無印。」2014 Movie, 2014 "Natsure, Naturally, MUJI."

/hara/detail/muji-a/3/movie.mp4[936,527]

ポスター「人類は温暖か。」2012 Poster, 2012 "Humanity: Warm?"

lazy330,/hara/detail/muji-a/4/1.jpg,/hara/detail/muji-a/4/2.jpg,/hara/detail/muji-a/4/3.jpg

新聞広告「くりかえし原点、くりかえし未来。」2010 Newspaper, 2010 "Back to our origins, into the future"

lazy619,/hara/detail/muji-a/5/1.jpg

READ TEXT

ポスター「水のようでありたい」2009 Poster, 2009 "Like Water" poster

lazy330,/hara/detail/muji-a/6/1.jpg,/hara/detail/muji-a/6/2.jpg,/hara/detail/muji-a/6/3.jpg,/hara/detail/muji-a/6/4.jpg

新聞広告「水のようでありたい」2009 Newspaper, 2009 "Like Water"

lazy619,/hara/detail/muji-a/7/1.jpg

READ TEXT

ポスター「やさしくしよう」2008 Poster, 2008 "Let's Take Care"

lazy330,/hara/detail/muji-a/8/1.jpg,/hara/detail/muji-a/8/2.jpg,/hara/detail/muji-a/8/3.jpg,/hara/detail/muji-a/8/4.jpg

新聞広告「やさしくしよう」2008 Newspaper, 2008 "Let's Take Care"

lazy619,/hara/detail/muji-a/9/1.jpg

READ TEXT

ポスター「家の話をしよう」2007 Poster, 2007 "Let's Talk Houses"

lazy330,/hara/detail/muji-a/10/1.jpg,/hara/detail/muji-a/10/2.jpg,/hara/detail/muji-a/10/3.jpg

新聞広告「家の話をしよう」2007 Newspaper, 2007 "Let's Talk Houses"

lazy619,/hara/detail/muji-a/11/1.jpg

READ TEXT

ポスター「しぜんとこうなりました」2006 Poster, 2006 "What happens naturally"

lazy332,/hara/detail/muji-a/12/1.jpg,/hara/detail/muji-a/12/2.jpg

新聞広告「しぜんとこうなりました」2006 Newspaper, 2006 "What happens naturally"

lazy619,/hara/detail/muji-a/13/1.jpg

READ TEXT

TVCF「しぜんとこうなりました」2006 TV CF, 2006 "What happens naturally"

/hara/detail/muji-a/14/naturally.mp4[936,527]

ポスター「茶室」2005 Poster, 2005 "Tea House"

lazy330,/hara/detail/muji-a/15/1.jpg,/hara/detail/muji-a/15/2.jpg?20160622,/hara/detail/muji-a/15/3.jpg,/hara/detail/muji-a/15/4.jpg

新聞広告「茶室」2005 Newspaper, 2005 "Tea House"

lazy618,/hara/detail/muji-a/16/1.jpg

READ TEXT

ポスター「家」2004 Poster, 2004 "House"

lazy331,/hara/detail/muji-a/17/1.jpg,/hara/detail/muji-a/17//2.jpg

ポスター「家」2004 Poster, 2004 "House"

lazy330,/hara/detail/muji-a/18/1.jpg,/hara/detail/muji-a/18/2.jpg,/hara/detail/muji-a/18/3.jpg,/hara/detail/muji-a/18/4.jpg

新聞広告「家」2004 Newspaper, 2004 "House"

lazy619,/hara/detail/muji-a/19/1.jpg

READ TEXT

ポスター「地平線」2003 Poster, 2003 "Horizon"

lazy330,/hara/detail/muji-a/20/1.jpg,/hara/detail/muji-a/20/2.jpg,/hara/detail/muji-a/20/3.jpg,/hara/detail/muji-a/20/4.jpg,/hara/detail/muji-a/20/5.jpg,/hara/detail/muji-a/20/6.jpg

新聞広告「地平線」2003 Newspaper, 2003 "Horizon" Uyuni

lazy615,/hara/detail/muji-a/21/1.jpg

READ TEXT

新聞広告「地平線」2003 Newspaper, 2003 "Horizon" Mongolia

lazy633,/hara/detail/muji-a/22/1.jpg

READ TEXT

Poster, Movie, 2014 "Natsure, Naturally, MUJI."
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Nozomi Morisada
C: Kazuko Koike
Styling: Yuriko E
Coordinater Toshi Kurihara, Mizuho Morita, Yukie Inoue

Poster, 2012 "Humanity: Warm?"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Kenya Hara
Coordinater: Kazuya Tatsutomi, Yukie Inoue

Poster, Newspaper, 2010 "Back to our origins, into the future"
AD: Kenya Hara
P: Asuka Katagiri
D: Kenya Hara, Yukie Inoue
C: Kazuko Koike, Kenya Hara

Poster, Newspaper, 2009 "Like Water" poster
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Munenori Harada, Kenya Hara
Coordinater: Tsutomu Taya

Poster, Newspaper, 2008 "Let's Take Care"
AD Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Munenori Harada, Kenya Hara

Poster, Newspaper, 2007 "Let's Talk Houses"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue, Megumi Nomura
C: Mari Hashimoto, Kenya Hara

Poster, Newspaper, TV CF, 2006 "What happens naturally"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Yukie Inoue
C: Munenori Harada, Kenya Hara

Poster, Newspaper, 2005 "Tea House"
AD: Kenya Hara
P: Yoshihiko Ueda
D: Kenya Hara, Izumi Suge
C: Kenya Hara
Coordinater: Mari Hashimoto

Poster, 2004 "House"
AD: Kenya Hara
P: Asuka Katagiri
D: Kenya Hara, Yukie Inoue, Izumi Suge

Poster, Newspaper, 2004 "House"
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Yukie Inoue, Izumi Suge
C: Kenya Hara
Coordinater: Aoi Advertising Promotion Inc / Kummiko Kitamura, Maho Ikeda

Poster, Newspaper, 2003 "Horizon"
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Yukie Inoue, Izumi Suge
C: Kenya Hara
Coordinater: Aoi Advertising Promotion Inc / Kummiko Kitamura, Maho Ikeda

雑誌広告2012­─2014 Magazine, 2013─2014

lazy620,/hara/detail/muji-a/23/1.jpg,/hara/detail/muji-a/23/2.jpg,/hara/detail/muji-a/23/3.jpg,/hara/detail/muji-a/23/4.jpg,/hara/detail/muji-a/23/5.jpg,/hara/detail/muji-a/23/6.jpg,/hara/detail/muji-a/23/7.jpg,/hara/detail/muji-a/23/8.jpg

雑誌広告2008 Magazine, 2008

lazy620,/hara/detail/muji-a/24/1.jpg,/hara/detail/muji-a/24/2.jpg,/hara/detail/muji-a/24/3.jpg,/hara/detail/muji-a/24/4.jpg,/hara/detail/muji-a/24/5.jpg,/hara/detail/muji-a/24/6.jpg,/hara/detail/muji-a/24/7.jpg,/hara/detail/muji-a/24/8.jpg

雑誌広告2007 Magazine, 2007

lazy620,/hara/detail/muji-a/25/1.jpg,/hara/detail/muji-a/25/2.jpg,/hara/detail/muji-a/25/3.jpg,/hara/detail/muji-a/25/4.jpg,/hara/detail/muji-a/25/5.jpg,/hara/detail/muji-a/25/6.jpg,/hara/detail/muji-a/25/7.jpg,/hara/detail/muji-a/25/8.jpg

雑誌広告2006 Magazine, 2006

lazy621,/hara/detail/muji-a/26/1.jpg,/hara/detail/muji-a/26/2.jpg,/hara/detail/muji-a/26/3.jpg,/hara/detail/muji-a/26/4.jpg,/hara/detail/muji-a/26/5.jpg,/hara/detail/muji-a/26/6.jpg,/hara/detail/muji-a/26/7.jpg,/hara/detail/muji-a/26/8.jpg

雑誌広告2004 Magazine, 2004─2005

lazy621,/hara/detail/muji-a/27/1.jpg,/hara/detail/muji-a/27/2.jpg,/hara/detail/muji-a/27/3.jpg,/hara/detail/muji-a/27/4.jpg,/hara/detail/muji-a/27/5.jpg,/hara/detail/muji-a/27/6.jpg,/hara/detail/muji-a/27/7.jpg,/hara/detail/muji-a/27/8.jpg

雑誌広告2003 Magazine, 2003

lazy621,/hara/detail/muji-a/28/1.jpg,/hara/detail/muji-a/28/1_2.jpg,/hara/detail/muji-a/28/2.jpg,/hara/detail/muji-a/28/3.jpg,/hara/detail/muji-a/28/4.jpg,/hara/detail/muji-a/28/5.jpg,/hara/detail/muji-a/28/6.jpg

雑誌広告2002 Magazine, 2002

lazy621,/hara/detail/muji-a/29/1.jpg,/hara/detail/muji-a/29/2.jpg,/hara/detail/muji-a/29/3.jpg,/hara/detail/muji-a/29/4.jpg
Magazine, 2014-2012
AD: Kenya Hara
P: Akihiro Ito
D: Tomoko Komazawa, Yukie Inoue, Keigo Masuda
C: Ken Isome, Ryoko Kawahara

Magazine, 2008─2004
AD: Kenya Hara
P: Asuka Katagiri
D: Megumi Nomura, Izumi Suge
C: Munenori Harada, Yoko Ikeda, Chiyoko Namima, Meiling Kogure
Magazine, 2003
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Izumi Suge

Magazine, 2002
AD: Kenya Hara
P: Tamotsu Fujii
D: Kenya Hara, Yukie Inoue, Izumi Suge