Paper with unique texture or color is called "fine paper". In Japan's paper industry, Takeo has long been the leader in development as well as distribution of fine paper. It is no exaggeration to say that the history of fine paper in Japan is analogous with the history nurtured through the faithful partnership between Takeo and generations of graphic designers. Since its inception in 1959, the Nippon Design Center has supported Takeo in the development of their products, designing sample books, and otherwise cooperating with their programs. We remain staunch colleagues, working to develop Takeo's visual identity, initiating communication exchange in support of the company's shops and branches, and launching events such as the Takeo Paper Show.