For a renewal of the established Matsuya Department Store located in Ginza, Tokyo's essential and traditional entertainment district, we proposed replacing the corporate color blue with white, in order to demonstrate their respectable background and comprehensive nature as well as modernity and dignity. Because we envision the department store as distinct from a virtual retail space, in which we directly experience shopping by setting foot in the store, another important touchstone of our design proposal is the valuing of the texture or feel of materials, which yields a wealth of stimulation to the visitor's sense of touch. One of our operational examples is the dot pattern used for the walls on the front of the building, for shopping bags, and for cards. The posters for the opening announcement are also designed to impress the audience with a tactile presence by using embroidery and zippers.