At a department store, products are usually classified into categories and sold in various, separate sections. The "im product" promotion conducted in 1997 included compiling a book that would reveal a specific, integral world where those products are closely interrelated.
The book is entitled "You mustnﾕt talk about color." The image of the book originated with a certain crow featured in Aesopﾕs Fables. This poor heroine who wanted to be beautiful adorned herself with the beautiful feathers of a bird, and yet in the end was caught in her lie. At any rate, the Fable's heroine portrays what we human beings are like. She is a lovesome character; we can't laugh at her. Souten Harada, the writer of this book's text, narrates a single day in the life of this crow as if it were a poetic drama. The book was later published by Gentosha Inc. and is available at bookstores all over Japan. The 1998 promotion featured a mushroom as the crow's successor model.