HARA DESIGN INSTITUTE

This museum is in Chengdu, China. The core image for our work was architect Kengo Kuma's tile element. By acting in concert with this architectural element, the visual symbol becomes dynamic. 知, or knowledge, is something that is continuously in flux. By allowing visitors to feel change, and then by actually assembling the changed elements, this visual identity strongly impresses upon them the concept behind this institution. In its still state, the banner suggests the "Z" of Zhi. Continually trembling, continually connoting change, it presents a strong identity. This is the core of this visual identity.