HARA DESIGN INSTITUTE

We switched from focusing on making a phone for senior citizens to making one that would fit most comfortably in the palm of the hand and be easiest to use. Serving as the origin of the image for the product is a familiar, ordinary, comfortably held bar of soap, and not a brand new bar, but one that's been used just enough to become smoothly rounded. We gave top priority to the arrangement of the buttons and the placement of the letters, all so that they are easy to see and press. The broad, bean-like lateral indentations make it easy to open and close.