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PIERRE HERMÉ PARIS PIERRE HERMÉ PARIS

These three package designs, characterized by joint-free, smooth curves and a delicate white texture, are for the most well-known Pierre Hermé pastry, Ispahan. Shaped like whipped cream, like dough pressed lightly by a single digit, like a round of fluffy, resilient pure whiteness, all three delicately wrap these luxe pastries. The greatest appeal of these packages is the billowing sensuousness imparted by the material: pulp. Thanks to the study of hand molding, we have created a soft, round form that fluidly connects the curves. The packaged pastries were sold exclusively at Påtisseries Pierre Hermé Paris Bonaparte, Vaugirard, and at some of Pierre Hermé Paris boutiques in Tokyo.

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Product Design
2014
AD: Kenya Hara
D: Kenya Hara, Haruka Misawa
PR: Mizuho Morita