HARA DESIGN INSTITUTE

In order for our 7,000+ products to function successfully, we have drawn up fundamental rules for the tag system and in-store signage. To provide information about the intention of the products' development in a much clearer way, letting customers make their purchases with complete confidence, we put the reason for the products' development on the top line of the tags. With the shelves packed with this vast number of products, signs are designed to be transparent, readable from both sides and blending naturally into the environment so as not to block the customers' view.