HARA DESIGN INSTITUTE

Since its foundation in 2009, Hatori Shoten has published a wide range of humanities books, pivoting on volumes covering law and art. The logo mark, a freehand drawing of a bird, relates to the bookstore's name; The Ha of Hatori stands for hane, or feather, and tori means bird. The bird logo mark is reminiscent of a hieroglyphic character, and is combined with a woodblock print style logo based on the elegant, left-leaning Sung-cho typeface.