lazy620,/hara/detail/expo/1/1.jpg,/hara/detail/expo/1/2.jpg,/hara/detail/expo/1/3.jpg,/hara/detail/expo/1/4.jpg,/hara/detail/expo/1/5.jpg,/hara/detail/expo/1/6.jpg,/hara/detail/expo/1/7.jpg,/hara/detail/expo/1/8.jpg,/hara/detail/expo/1/9.jpg

EXPO 2005 AICHI Pamphlet & Posters Pamphlet & Posters

For the Expo posters, I used motifs from the Honzo Zusetsu, a series of illustrated natural history books authored and painted by Shunzan Takagi in the Edo era and held in Aichi Prefecture's possession. The eye behind the Honzo Zusetsu is not that of scientific analysis, but rather a spontaneous reverence for nature. I thought this point of view conformed well to the concept of EXPO 2005. I worked to give the pamphlet and posters a touch of modernity.

Communication Design Communication Design

For EXPO 2005 I also directed the design of promotional collateral, like packing tape. Considering the expo's concept, we didn't want to produce any unnecessary objects. But we needed something super-practical as a communication tool, and we came up with the idea of packing tape. Used as a medium that sealed packages, it became a carrier of the Expo's message, a very small medium endlessly expanding the circle of communications.
lazy620,/hara/detail/expo/2/1.jpg,/hara/detail/expo/2/2.jpg

Calendar Calendar

The EXPO 2005 calendar carries the same motifs from the Honzo Zusetsu as do the Expo posters. Here, however, we used photographs of pages of the Japanese-bound book. The numerals are in Chinese characters and Arabic numerals, stressing an Asian identity--not a stereotyped, glittering futuristic vision, but one in which the past and the future, the manmade and nature, slowly interact.
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Presentation Kits Summarizing Japan's Proposal Presentation Kits Summarizing Japan's Proposal

For EXPO 2005 I also directed the design of promotional collateral, like packing tape. Considering the expo's concept, we didn't want to produce any unnecessary objects. But we needed something super-practical as a communication tool, and we came up with the idea of packing tape. Used as a medium that sealed packages, it became a carrier of the Expo's message, a very small medium endlessly expanding the circle of communications.
lazy620,/hara/detail/expo/4/1.jpg,/hara/detail/expo/4/2.jpg
Pamphlet
2000
AD: Kenya Hara
D: Kenya Hara, Yukie Inoue
C: Tetuya Ozaki
Souce of drawing: Honzo-zusetsu by Shunzan Takagi
I: (forest)Takashi Ohno, (diagram)Yoshitaka Mizutani, (total recycling in the Edo Period)Yoshihiro Suda
CL:Japan Association for the 2005 World Exposition

Posters
2000
AD: Kenya Hara
D: Kenya Hara
Souce of drawing: Honzo-zusetsu by Shunzan Takagi
I: Takashi Ohno
CL: Japan Association for the 2005 World Exposition

Communication Design
2000
AD: Kenya Hara
D: Kenya Hara, Yukie Inoue
Souce of drawing:Honzo-zusetsu by Shunzan Takagi
I: Takashi Ohno
CL: Japan Association for the 2005 World Exposition
Calendar
1999
AD: Kenya Hara
Photografic subject: Honzo-zusetsu by Shunzan Takagi
P: Tamotsu Fujii
D: Kenya Hara, Yukie Inoue
CL: Japan Association for the 2005 World Exposition

Presentation Kits Summarizing Japan's Proposal
1997
AD: Kenya Hara
D: Kenya Hara, Yukie Inoue
I: Ikuo Takeda
Team Conceotion Committee: Shinichi Nakazawa, Norihiko Dan, Kengo Kuma, Sey Takeyama
Producer: Rieko Zanma
CL: the Ministry of International Trade and Industry