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Ayumi BOOKS Ayumi BOOKS

Where does the identity of a bookstore originate? In this case, we began with the paper book cover that Japanese bookstores attach to every book before handing the purchase to the customer. We considered this cover the main player in the project, and created a creative visual for it.

1. Mark and Logo VI System

The shape of the mark, resembling a speech balloon, suggests the generation of words and images. We have combined this mark with a logo that is made very readable by the combination of Roman letters and kana of the Japanese hiragana syllabary.
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2. Book Covers Applications

Featuring the fantastic animals drawn by Kazumasa Nagai, the shop's signature book covers possess a strong individuality recognizable even from across the aisle on the train.
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VI System, Applications
2011
AD: Kenya Hara
D: Kenya Hara, Kaoru Matsuno, Tomoko Kishimoto
I: Kazumasa Nagai